Popular Shorts?

With a background in the online entertainment and publishing business, PopShorts developed a keen-albeit-scientific eye for content that performs. By working with influencers on a regular basis for editorial content, the founding team members recognized the value in native content activations and began to craft campaigns with influencers from an agency lens. In essence, the founding team was looking to sell through to marketers the value of popular short form content and with a wardrobe change into pink shorts and sunglasses-popular shorts or PopShorts was born.

Fast forward to 2016 and PopShorts has bi-coastal presence in New York and Los Angeles, working through 7+ industry vertical, crafting 1000's of branded pieces of content, and generating over a 1/4 Billion branded video views!

The PopShorts team is rapidly growing and is composed of creative minds, former talent execs, technologists, marketers, and business minded individuals. The artists, musicians, creators we work with on campaigns are not seen as a commodity but rather as a core foundation to the work we bring to life.